Real Estate Sales: What Is the Role of a Real Estate Agency?
What is a real estate agency?
Specializing in the sale, rental, and management of real estate, a real estate agency acts as an intermediary between property owners and potential buyers or tenants. The majority of real estate transactions are conducted through a real estate agency, which provides you with the expertise of a true real estate professional you can rely on at every stage of the transaction.
In exchange for its services—such as appraising your property, marketing your home for sale or rent, coordinating showings, negotiating prices, preparing contracts, and managing real estate transactions, the real estate agency charges fees or commissions, generally calculated as a percentage of your property’s sale price or rent. It is important to note that the real estate agency’s activities are regulated by law, primarily the Hoguet Act.
To ensure the success of your real estate project, it’s in your best interest to entrust the sale of your apartment to a real estate agency.
What is the role of a real estate agency in a sale?
If you’re planning to put your property up for sale, a real estate agency can play an important role, as it is best positioned—thanks to its expertise, professionalism, and methods for analyzing the real estate market—to advise you and help you sell your property as quickly as possible and at the right price.
When selling a property, a real estate agency’s role is to facilitate the sales process and help maximize the value of your property, while helping buyers find their dream apartment:
- Estimate your property, and help you set a realistic asking price.
- Promote the property for sale through various communication channels, such as online ads or window displays at the real estate agency, virtual tours, and signage.
- Organize tours of your apartment and show it to potential buyers.
- Negotiating the selling price with buyers and advise you on the offers received.
- Prepare the sales package and coordinate the transaction with notaries.
- Being present during the signing of the preliminary sales agreement and thenotarized document at the notary, to ensure that the transaction goes smoothly all the way through to the handover of the keys.
What is the purpose of a real estate agency?
Putting your apartment up for sale, rent, or under management is a long and time-consuming process involving many steps. The real estate agency does everything in its power to manage its clients’ real estate projects as effectively as possible by providing them with advice, services, and its expertise in the real estate market, with the goal of facilitating their real estate transactions in a methodical, fast, and efficient manner.
